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Banner ads, street teams, experiential marketing, word of mouth, traditional advertising, digital branding, social media, tweeting, FB liking, radio, tv, publicists….. exhausted yet? Can you measure what’s working or are you throwing it all up against the wall in hopes that something sticks? Let’s break down the tools and figure out how to optimize each one to benefit your organization.
Moderator: Dave Margolis, Executive Director, Ashland Independent Film Festival
Panelist: David Glanzer, Director of Marketing, Comic-Con
Panelist: David R. Bell, Xinmei Zhang and Yongge Dai Professor/ Professor of Marketing, The Wharton School, University of Pennsylvania
Panelist: Dale Strack, Chairman/CEO, San Diego Film Festival
Panelist: Chris Holland, Director of Marketing and PR, Atlanta Film Festival
The Intenational Film Festival Summit returns this December 7-9, 2014 in Austin, TX.
Book with a discount from filmfestivals.com.
For more information, visit us at: filmfestivalsummit.com.
