Marie Melcore, Official Grafic Designer Of Vesoul International Film Festival Of Asian Cinema, Present Her New Visual For The 27th Edition.
As far as she concerned, painting and drawing is a family story. This explains why She tarted drawing very young, and why She continued her studies in this field. After She raduated from high school in Applied Arts, she continued with a diploma in Graphic Design which pushed she to develop her skills in illustration and which subsequently led she to work for of several theaters’ communication and within a design studio specialized in textile prints.
In her view, the image is essential in communication. We often say that a picture is worth a thousand words, because it allows us to memorize a message through the sensitive, through emotions. That is why it is at the heart of her work. Digital illustration has always been present in her practice, although her early works consisted mainly of hand drawings. Working with photography also allowed her to cultivate a digital image processing.
Finally, the boundary between drawing and cinema seems very small to her. The main difference is that the first communicates emotions through a fixed image, while the second transmits them through a series of animated images. In any case, it is about telling a story, conveying an emotion immediately, empathizing with the viewer.
For this 27th edition of the Festival, one of the main sections to illustrate was focused on Central Asia countries (Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Iran and Afghanistan). In this region, there is a strong presence of identity signs, such as emblematic headdresses that women and men can wear, geometric and floral patterns that adorn their fabrics, traditional architecture of minarets and mosques, singular mountainous landscapes, but also vast stretches traveled by trains and where herds of wild and domesticated horses graze.
It is through all these elements that the poster and the visual identity of this 27th year have gradually been built. So while you are waiting to go there, here is a little glimpse of the panorama you will be able to see.
Have a nice viewing and a nice Festival.