The road to success in non-scripted formats and factual programming in Asia.
Whether you are producing or commissioning programmes, whether you are creating ideas, selling or buying: the international business of entertainment is changing dramatically. But how do you develop an idea ‘from scratch to screen’ and build it into a business?
The international business of entertainment is complex, even for the most experienced players. Where do you scout what’s hot on the international marketplace and adapt it for the Asian market? And in return: How do you pitch and sell home-grown format ideas to international buyers? How do you develop a business case for your show and what are potential revenue streams? How do you do deals? How do you turn commissions into cash? How can you own and protect your entertainment properties? How does ‘digital’ change the game and how can you capitalise on the growing opportunities in social media, mobile and branded entertainment? How can newcomers break in to the market?
This 1-day event focuses on the essential ‘How To’ and targets producers and executives from across the entertainment industry who want to learn directly from international industry experts.
MIPACADEMY is produced by Reed MIDEM (producer of MIPTV & MIPCOM) and Reed Exhibitions Singapore in collaboration with The Entertainment Master Class and will take place in conjunction with Asia TV Forum and Market, in Singapore.
10:00am - 10:45am | WHAT'S HOT IN NON-SCRIPTED AND FACTUAL?Fresh TV from around the world - presented by the WIT Join the whistle stop tour of the freshest formats and factual hits from all over the TV world complete with promos and all the information you need. It's also your chance to 'vote' on whether or not you think they have any chance of making it in your market! | 10:00am – 12:00pm |
SNEAK PEEKS |
11:00am - 12:00pm | FROM SHOWS TO GLOBAL SUPER BRANDSHow to format the show and turn it into a global entertainment business  Fremantle is one of the biggest producers of hit formats in the world with production companies in more than 20 countries worldwide. They are the company behind global franchises such as Idols, The X Factor, Got Talent, The Farmer Wants a Wife, The Apprentice and Take Me Out. How do they work to ensure that their shows have the best possible chance of becoming these global hits? | 11:00am – 12:00pm | ATF ANIMATION LAB – NETWORKING SESSION |
1:00pm - 1:45pm | FACTS ABOUT FACTUALHow to navigate the changing landscape of non-fiction  The documentary genre is undergoing a significant shift with increasing challenges to get serious work on the air. But could applying documentary techniques and investigative journalism tactics mixed with a cinematic approach also infuse innovation and depths into factual entertainment? Award-winning television and documentary movie producer Tom Jennings will share insights on how to create work that tackles relevant topics of our society and make it appealing to networks. | ||
2:00pm - 2:45pm | SUCCESS STORIES - FORMAT HITS MADE IN ASIAHow to successfully develop & produce local formats   The current reality of the global format market is that it is dominated by English language and European businesses and ideas but SE Asia is a real hub of creativity and there are broadcasters and producers working hard to ensure that their formats make it on screen and get the attention they deserve. This is your chance to hear the stories of two of the most successful. | ||
3:00pm - 3:45pm | THE NEW GAME-CHANGERS - YOUTUBE, SOCIAL TV, SECOND SCREEN, BRANDED CONTENTHow to engage audiences across multi screens and manage multi-stakeholder teams  Social media integration and brand-funded content have been heatedly discussed as new game-changers in television. However, few get it right. 'Driving Change', the 360-degree series produced by activeTV Asia and media agency MEC, is one of the success stories. Host Henry Golding travels across Southeast Asia to make a difference to communities around the region and harnesses the power of social media to rally support from the audience. activeTV's President Michael McKay will share how the project got off the ground, how to manage and collaborate with different stakeholders, the lessons learned in producing a true multi-platform show and how success is measured beyond ratings. | ||
3:45pm - 4:15pm | COFFEE & TEA BREAK | ||
4:15pm - 5:15pm | THE ART OF PITCHINGHow to prepare the perfect pitch for non-scripted formats  A great pitch cannot save a bad idea but it can certainly elevate a good idea into a great one. Self-confessed 'Pitch Lover' Ben Hall has been on both sides of the table in giving and receiving pitches and will share in this session, his views on what works and what really doesn't! | ||
5:15pm - 6:00pm | DISTRIBUTION & DEALMAKINGHow to sell your entertainment properties around the world    Our panel of experts take centre stage to share with you their thoughts on what is happening in the world of format and factual distribution at the moment and also to talk us through the best and worst deals that they have ever done! | ||